On Monday (22th September, 2025), Meta announced that it is adding an Ai Assistant to Facebook Dating. The chatbot aims to help users find more suitable matches based on their preferences. So, for example, Meta might say to users to ask it to “find the perfect match for a Brooklyn girl in tech” The user can also ask the AI which condition to put in their profile.
Meta additionally says it is “helping folks avoid swipe fatigue” with a brand new characteristic dubbed Meet Cute, which sends customers a weekly “surprise match” based on its algorithm.
Upworthy. The company claims Facebook Dating adjacencies among adults ages 18 to 29 are increasing with 10% year-on-year growth, including hundreds of thousands of users in that age group signing up for Facebook Dating profiles each month. Compared with other competitors, such as Tinder, which has approximately 50 million daily active users, and 10 million daily active users on Hinge, that is small.
Mainstream dating apps are already being trained in AI features. And even newer dating apps like Sitch have put some distance between themselves and existing players by emphasising their AI capabilities.
Last year, Match Group — the owner of Tinder, Hinge, OKCupid, and more — formed a partnership with OpenAI as part of Match Group’s $20 million-plus investment venture in AI. And that is quite a conditional bet, especially given that Match Group itself has lost around 68% of its stock price over five years.
Thus far, this has resulted in features such as Tinder’s AI photo selector tool, which analyses your camera roll to aid the selection of profile photos, as well as AI-assisted matching. Hinge has rolled out a tool for users that uses AI to help them refine their answers to profile prompts.
Bumble has incorporated similar AI features, and founder Whitney Wolfe Herd even stepped on a few toes last year when she proposed the concept of eventually having individual ‘AI concierges‘ that go on dates with other people’s AIs to assess if they’d be compatible.
