The Adult entertainment companies Strike 3 Holdings and Counterlife Media, which accuse the tech giant of illegally downloading and sharing close to 2,400 Adult Video. The plaintiffs alleged the content was used to train Meta’s artificial intelligence systems.
Meta has denied the claims and has said the downloads were for personal use only — not to feed an AI training program. The lawsuit, first filed in July 2025, accuses Meta of “willfully and intentionally” infringing its content from Strike 3’s catalog.
The adult entertainment companies also suggest that Meta is secretly developing a pornographic artificial intelligence, possibly a saucy take on its upcoming video generator, Movie Gen.
Strike 3 is notorious for aggressively defending its copyrights and suing individuals and platforms for copyright infringement. In fact, the company has become so synonymous with going to court that, if you search for “Strike 3 copyright lawsuits,” you will often find law firms advertising services tailored to those being sued by them.
Among the evidence cited in the lawsuit are 47 IP addresses tied to Meta that accessed the Adult Video, according to the suit.
Meta has filed a motion to dismiss, describing the plaintiffs’ evidence as “guesswork and innuendo”. The downloading rate, about 22 times per year, is entirely practical to use as training data in deep learning systems,” the company writes. Instead, Meta posits the pattern is indicative of personal viewing preferences as opposed to corporate trespass.
The case even names a specific person: the father of a Meta contractor, from whose home IP address 97 videos were allegedly downloaded. Strike 3 claims that demonstrates Meta’s involvement; Meta says it only demonstrates the activity of a private person without a VPN.
Meta repeatedly emphasizes that it doesn’t train AI on porn, forbids sexually graphic material from its models, and has no plans to use Adult Video and content in AI systems.
