Have you realized that Instagram influencers are among the wealthiest individuals on the planet? Some are content creators, while others are celebrities in the world of luxury and fun. Regardless of the nature of the content they post, they have something unique to offer brands that makes them the highest paid female Instagram Influencers and media personalities.
As more and more individuals turn to influencers for advice, they’re therefore more useful to brands and businesses. The popularity of influencer marketing platforms has made it easier than ever to find influencers. And this is one reason why influencers have greater revenue generation today.
Let us take a deep dive into the lives and achievements of the top Instagram influencers of all time.
1: Selena Gomez (@selenagomez)
- Selena Gomez Instagram Average income per post: $2.55 million
- Selena Gomez Instagram Followers: 418M
- Selena Gomez Instagram Eng Rate: 0.52%
- Selena Gomez Net Worth: $1.3 billion
- Selena Gomez Instagram Brand Partnership: Rare Beauty, Oreo, La’Mariette / Our Place.
Selena Gomez has been a known figure since she was a teen. Now she is a young singer and actress who has rapidly achieved fame, putting herself on the list of top celebrities. So naturally, she is an idol for teens and also one of the celebrities with the most engagement.
Selena is that rare person for beauty, fashion, and lifestyle brands. She has an Instagram following of 418M and makes nearly $2.55M per brand-sponsored post. That lands her on the list of paid Instagram influencers. It’s so easy to think that celebrities like Selena don’t actually spend very much time on Instagram, especially because agents often run their accounts. But if you’re wondering whether they are actually profiting from it, you don’t know the power of Instagram marketing.
Just look at how many posts she has published of the luxurious brands’ ads that contain her face and have since gone viral. A new product line just launched for her cosmetics brand, Rare Beauty, so she’s earning even more money from her brand.
2: Kylie Jenner (@kyliejenner)
- Kylie Jenner Instagram Average income per post: $2.38 million
- Kylie Jenner Instagram Followers: 392M
- Kylie Jenner Instagram Eng Rate: 0.55%
- Kylie Jenner Net Worth: $670 billion
- Kylie Jenner Instagram Brand Partnership: Kylie Cosmetics, Khy × Frankies Bikinis, Khy × Dilara Findikoglu
It should come as no shock that the Kardashians fall under the top 10 highest-paid Instagram influencers! By the way, they are in the top 1% of most recognized families worldwide. While Kylie isn’t a part of the Kardashians’ family, it doesn’t mean she is less famous than they are.
Kylie Jenner is one of the most well-known female Instagram models, and she also owns her beauty brand, Kylie Cosmetics. Then, of course, 393M followers on Instagram make her an ideal candidate for some luxury brands. In the meantime, she is making nearly 2.38M per post.
Kylie earns most of her fortune through her brand and partnership deals with popular magazines, as well as her other brands like Kylie Skin. But, this top Instagram model has released so many new brands lately that some think she is starting to lose sight of her original cosmetics line.
It has caused people to speculate that Kylie’s businesses must be struggling. Her customer numbers may have fallen, but no brand would pass up the opportunity to collaborate with the Kardashian family.
3: Ariana Grande (@arianagrande)
- Ariana Grande Instagram Average income per post: $2.26 million
- Ariana Grande Instagram Followers: 373M
- Ariana Grande Instagram Eng Rate: 0.45%
- Ariana Grande Net Worth: $250 Million
- Ariana Grande Instagram Brand Partnership: Swarovski, Jeff Goldblum collab
Another young American singer and actress who is extremely popular with teens is Ariana Grande. At such a young age, she’s extremely popular not only in the United States but across the globe, and with 374M followers (which might increase as soon as you reach her profile), she is one of the best Instagram accounts to follow. She is the face of beauty brand Ultra Beauty and earns $2.26M for every post.
Ariana Grande got really bored, and there was nothing else for her to do other than focus on running her Instagram account and making money from it.”
But she returned with a fiery single on her 2024 album, “We Can’t Be Friends,” and woke everyone up again the way she had as a teenager.
Suddenly, everyone was paying attention again when the song blew up and became a trend on Instagram and TikTok.
4: Kim Kardashian (@kimkardashian)
- Kim Kardashian Instagram Average income per post: $2.17 million
- Kim Kardashian Instagram Followers: 354M
- Kim Kardashian Instagram Eng Rate: 0.20%
- Kim Kardashian Net Worth: $1.7 billion
- Kim Kardashian Instagram Brand Partnership: Nike, Balenciaga, Skims
We know you were hoping to see this name in the richest influencers of the world list. Of course, the golden child of this Internet-famous family is Kim Kardashian. Here’s a brief look at her life and rise to fame.
The Kardashian clan found fame with a television reality show about their lives. And then Kim Kardashian and her half-sister, Kylie Jenner, just kept getting more famous every day to the point that both of them became public figures on social media.
Kim Kardashian has her own beauty line as well, KKW, and 356M followers on Instagram, just like her sister. With an almost $2.17M per promotion post, she’s also one of the richest among Instagrammers.
5: Beyoncé Knowles (@beyonce)
- Beyonce Knowles Instagram Average income per post: $1.89 million
- Beyonce Knowles Instagram Followers: 309M
- Beyonce Knowles Instagram Eng Rate: 0.25%
- Beyonce Knowles Net Worth: $780 Million
- Beyonce Knowles Instagram Brand Partnership: Cécred, Levi’s
Beginning her career as a singer of the band Destiny’s Child, Beyoncé Knowles rose to fame pretty early on. She moved on to acting in various films and became one of the most beloved singers on the planet. Beyoncé has 310M followers on Instagram, and her paid-for posts are mostly for brands like sports giant Adidas. She makes close to $1.8M per post.
Beyonce Knowles also lost the following of 309 million fans she had a couple of weeks ago, likely because of her recent scandals. Everybody knows about Diddy and his sex trafficking/racketeering charges, but bitches have been on the internet slamming Beyoncé just because she is friends with him and implying she got influenced by these niggas to do it. Diddy, however, pleaded not guilty.
Yet whatever the outcome, when it comes to Beyoncé, who is among Instagram’s highest-paid influencers and celebrities, no one can shake her.
6: Khloe Kardashian (@khloekardashian)
- Khloe Kardashian Instagram Average income per post: $1.87 million
- Khloe Kardashian Instagram Followers: 301M
- Khloe Kardashian Instagram Eng Rate: 0.08%
- Khloe Kardashian Net Worth: $60 Million
- Khloe Kardashian Instagram Brand Partnership: Good American, Khloud, Fabletics
As we mentioned before, the Kardashians are one of the wealthiest families on Instagram. Khloe is another member of the family that might not be as renowned as Kim and Kylie, but she made it to the list of top Instagram earners.
Khloe Kardashian is a businesswoman and fragrance designer, and she assists her sister Kylie in managing her beauty brand. She has 302M followers on Instagram and makes almost $1.87 per post.
7: Kendall Jenner (@kendalljenner)
- Kendall Jenner Instagram Average income per post: $1.29 million
- Kendall Jenner Instagram Followers: 285M
- Kendall Jenner Instagram Eng Rate: 0.70%
- Kendall Jenner Net Worth: $100 Million
- Kendall Jenner Instagram Brand Partnership: FWRD, Jimmy Choo
It appears every single member of the Kardashian family is also on the highest-paid Instagram influencers list. The youngest sister of this family is Kendall Jenner, a famous model whose name did not appear on the list of the richest people on Instagram until 2018.
But after that, she received a lot of attention on social media. At present, she has a following of 285M and earns $1.29M per sponsored post, making her one of the highest-paid Instagram models in the world.
Kendall Jenner résumé goes way beyond Instagram. Kendall is a certain professional runway supermodel who literally walks out alongside top brand-name houses with their shows. Her current walk was at the L’Oreal Paris fashion week in a red dress with blonde hair. She annihilated everything we came across as she walked along.
8: Taylor Swift (@taylorswift)
- Taylor Swift Instagram Average income per post: $1.14 million
- Taylor Swift Instagram Followers: 282M
- Taylor Swift Instagram Eng Rate: 2.25%
- Taylor Swift Net Worth: $1.6 Billion
- Taylor Swift Instagram Brand Partnership: Apple Music, Diet Coke
Social media belongs to youngsters, as we talked about Ariana Grande, Selena Gomez and Kendall Jenner, but also do not miss Taylor Swift, an American gourgeous singer who has become so far the most successful singer of all time by winning great number of awards (she won Grammy Award six times; she was MSP Emmy Award winner), such as Grammy Awards, Emmy Awards, Country Music Association Awards and Billboard Music Awards.
Being named Time magazine’s Person of the Year for 2023 is just one reason Taylor Swift’s name has been buzzing on social media. So she’s definitely a role model for young girls in that way, just because she’s so successful in her career. With 280M followers, Taylor makes nearly $1.14 per post.
While Instagram could be a useful money-making platform, most of Taylor’s earnings result from the numerous tours she has held across the globe. Her Eras Tour attracted thousands of listeners, there to see and hear her. And—that’s what the locals at T.O.’s and neighboring businesses must have felt like when they saw her latest tour nearby.
9: Jennifer Lopez (@jlo)
- Jennifer Lopez Instagram Average income per post: $1.13 million
- Jennifer Lopez Instagram Followers: 247M
- Jennifer Lopez Instagram Eng Rate: 0.08%
- Jennifer Lopez Net Worth: $400 Million
- Jennifer Lopez Instagram Brand Partnership: Coach, Versace, and Pantene
The highest-paid female on Instagram will not be complete until Jennifer Lopez’s name is mentioned, popularly known as JLO She is a dancer, singer, and actress, always in the news. Can we talk about how JLO’s the queen of getting more and more popular every day?
Jennifer Lopez, like other celebrities who make the list, has her own brand. But that isn’t to say she doesn’t work with other brands to promote their businesses.
On Instagram, she has 247M followers and mostly collaborates with fashion brands like Guess or Dolce Gabbana. She makes nearly $1.13M for a post she devotes to other brands.
10: Niki Minaj (@nickiminaj)
- Niki Minaj Instagram Average income per post: $1.03 million
- Niki Minajz Instagram Followers: 224M
- Niki Minaj Instagram Eng Rate: 0.12%
- Niki Minaj Net Worth: $400 Million
- Niki Minaj Instagram Brand Partnership: Dre, MAC
Self-described ‘Barbie’, Niki Minaj, is a singer, rapper, and songwriter with 224M followers. She earns $1.03M for every post she shares, which makes her one of the highest-paid female Instagram influencers.
Nicki Minaj has never been one to mince words among her fellow celebrities. If you didn’t know, Nicki and her fans (known as the Barbz) have their own language that is often hard for non-fans to decipher.
Nicki even had the Nictionary, a dictionary app including her most famous vocab at the time. While the app itself isn’t around, there are still multiple links to Nictionary floating around the Web.
Aside from her masterpieces and her personal interactions with her supporters, however, this is one of the reasons why she is considered among the highest-paid Instagram influencers today.
