TikTok has evolved from a short-form dance and lip-sync app into a global platform that enables creators to amass millions of followers, shape culture, and earn millions of dollars. The most-followed TikTokers in the USA are digital icons who have perfected the formula for creating viral content — ranging from comedy skits and dance moves to magic tricks and spectacle — or a combination of all of the above.
Influencers such as Khaby Lame, Charli D’Amelio, MrBeast, Bella Poarch, and Addison Rae have gained huge popularity with millions of followers and even become millionaires in their field with their own impressive net worth. And here we see the three ways to success on TikTok. As we dissect each star one by one, we learn that anybody can become a household name in the digital age if they find their creativity, act authentically, and create consistently.
Below are slightly longer two-paragraph breakdowns on five of the TikTokers, including their potential net worths and follower counts at the time of writing. Follower counts/net worths are approximations and vary by date.
1: Khaby Lame
In fact, having a whopping 160 million followers on TikTok, Khaby Lame has an immense following. It has broad appeal thanks to his silent, deadpan reaction videos to unnecessarily complicated “life hack” type content. Regarding net worth, estimates vary. Sources also estimate his net worth at US $30 million based on his social media, brand deals, merchandise, and other business ventures. Other reports range from approximately $16.5 million to $40 million in 2025.
2: Charli D’Amelio
Charli D’Amelio, a TikTok top creator (154–156 million followers) She gained popularity for her dance videos, lip-syncs, and trending choreography. She has a net worth of about US$45 million. According to Forbes’ tally of content creators, she made approximately $23.5 million in income in 2024.
3: MrBeast (Jimmy Donaldson)
It is MrBeast with roughly 119-120MM followers on TikTok. His well-known challenge and philanthropic videos, traditionally high-budget in effort, along with his more ambitious content on YouTube and elsewhere, help fuel his popularity. Given that he also has multiple businesses (YouTube, merch, food brands, etc.), his overall net worth is much higher than many of the newer creators. His net worth reached up to hundreds of millions of USD according to some reports from a few decades ago.
4: Bella Poarch
By early 2025, Bella Poarch is nearing 94 million TikTok followers. Her ascent to fame began with a viral lip-sync video (“M to the B”), which turned out to be among the most liked on the site. She has since expanded into music (with a record deal) and also brand endorsements. Her net worth is estimated at about US$16 million. What she earns from her social media, music, endorsements, and so on.
5: Addison Rae
Addison Rae has around 88-90 million followers on TikTok. She had first found popularity with her dance videos and then moved on to acting, music, and influencer work. In 2024-2025, her estimated net worth is around US$25 million. That income comes from her sponsored content, her brand deals, merch/business expansions, and other entertainment projects.
6: Jason Derulo
Jason Joel Desrouleaux (born September 21, 1989) is an American singer, songwriter, and dancer. He is currently a resident of Los Angeles, California. He was born in Miramar, Florida. He penned songs for other artists — Lil Wayne, Diddy, Sean Kingston, etc. — before going solo. He blew up with the single “Whatcha Say,” the first of many singles and albums (Jason Derulo, Future History, Tattoos / Talk Dirty, etc.), seven of which have reached the top of the Billboard Hot 100, and hits like “Talk Dirty,” “Wiggle,” and “In My Head,” establishing him as a pop / R&B crossover singles artist. Over the past couple of years, Derulo has also emerged on social media (especially TikTok — his personality + viral dance/comedy content + music collaborations with people like Jawsh 685 for “Savage Love“ = new tournament in the younger demographic).
On his finances and the number of audience: his net worth is largely assessed at US$16 million. As of last check, he has around 66 million followers on TikTok. On YouTube, he has approximately 42 million subscribers with views in the low tens of billions.
7: Zach King
Zachary Michael King (born February 4, 1990, in Portland, Oregon) began to make videos as a kid—at the age of seven, he was using a video camera and getting started with editing. He studied Cinema and Media Arts at Biola University. He built his reputation with short illusion-type videos– often referred to as “digital sleight of hand” — over the years on platforms like YouTube and Vine, before later moving to TikTok (the former Musical.ly) around 2016. His work often plays with editing techniques that create the illusion of impossible reality.
In the middle of 2025, Zach King had approximately 82.2M followers on TikTok. He has hundreds of millions of views on YouTube (34 to 43 million subscribers, depending on the source). According to multiple credible sources, his net worth is around US$13 million.
8: The Rock (@therock)
Dwayne Douglas Johnson was born on May 2, 1972, in Hayward, California; his father is the former professional wrestler Rocky Johnson, and his mother is Ata Johnson. After a short stint in the Canadian Football League, he began wrestling professionally in the mid-’90s after playing college football at the University of Miami, where he won a national championship in 1991. With his electrifying promos and catchphrases, he soon became the face of WWE as “The Rock,” capturing numerous world titles.
Johnson started transitioning to acting in the early 2000s with roles in blockbusters such as The Mummy Returns (2001), The Scorpion King (2002), entries in the Fast & Furious franchise, Moana, Jumanji: Welcome to the Jungle, and Black Adam. He’s also diversified as a producer (through his firm Seven Bucks Productions), in endorsements, and business, including Teremana Tequila.
A whopping US$841 million was The Rock’s net worth in 2025, derived not just from acting and wrestling but also huge shares in WWE’s parent company (TKO), business pursuits, and rights to his wrestling name and ancillary assets. He has one of the highest followings of any actor on TikTok, with a number just above 80 million followers (give or take, date/source). His posts include everything from behind-the-scenes peeks, workout clips, motivational content, family clips, and promotional content.
9: Will Smith
Willard Carroll Smith Jr. (born September 25, 1968, in Philadelphia) started his entertainment career as a rapper in the duo DJ Jazzy Jeff & The Fresh Prince. The rapper first gained acclaim in the late 1980s with hits such as “Parents Just Don’t Understand,” which won a Grammy — the first in the rap performance category.
In the early 1990s he made a move into acting, appearing in the make-or-break sitcom The Fresh Prince of Bel-Air (1990-1996), and, by his mid-30s, his profile skyrocketed. He went onto to be one of the best leading men in blockbusters: Bad Boys, Independence Day, Men in Black, Ali, The Pursuit of Happyness, and most recently King Richard (2021) which earned him an Academy Award for Best Actor.
At least on social media, Will Smith has millions of followers, about tens of millions, most of them, especially on TikTok. In early 2025, he had something like 75 million to 78 million followers on TikTok. Lew has an estimated net worth of US$350 million from his multi-faceted music, film, acting, endorsements, and other business ventures.
10: Spencer X
Spencer was born in New York City, Manhattan & raised there. During high school, he started getting into beatboxing—he was listening to sounds, watching YouTube videos, and practicing all the time. He dropped out of school to study science twice (and also math) and busked in Manhattan. He started using YouTube in 2012 and released One Beatboxer, 14 Genres, which went viral. He honed his skills over the years by uploading covers, tutorials, his original beatbox music, working with other artists, and developing an online identity. He became active on TikTok in 2019 and increased his production of beatbox, skits, remixes, etc. that caught on fast.
He has released music through major labels (Oreo, Sony, Pepsi, Vans), and performed on festival stages, including the Vans Warped Tour and Bumbershoot. Forbes and other outlets have named him one of TikTok’s highest-paid creators. On the TikTok front, he has approximately 54 to 55 million followers as well as over 1.3 billion likes/hearts. He has $2.6 — 2.7 M subscribers on YouTube, where he creates beatbox content and tutorials.
